From the beginning, Tilbury focused on six universal feelings: love, happiness, energy, serenity, empowerment and seduction. She then worked with master perfumers Anne Flipo and Dominique Ropion, and Juliette Karagueuzoglou, whose perfumery, Tilbury explains, is informed and inspired by emotions and memories. “I also worked with Céline Manetta at IFF, whose studies in science and psychology were vital in supporting the perfumers closely across our full collection,” she says. Tilbury described “all of the worlds, memories, fantasies, and dreams” that she wanted to bottle to the perfumers and worked with them note by note to create her vision.
