Zara Spring 2024 Ad Campaign

In 2017, Steven Meisel became an immediate asset to Zara, when the Spanish fashion retailer enlisted the legendary lensman to capture the Zara Studio campaigns. Season after season, campaign after campaign, Meisel’s work for Zara has proved to be nothing short of spectacular and it came at zero surprise to see Zara collaborate with Steven Meisel for a one-off clothing collection back in September. This Spring 2024 season sees Meisel return to capture his 16th consecutive Zara Studio campaign and to much fanfare over on theFashionSpot forums. Styled by Karl Templer, models Nyawurh Chuol, Vivienne Rohner, Rosalieke Fuchs, Fei Fei Sun assemble before Meisel’s masterful lens and pose throughout the melancholic and cinematic campaign aptly titled ‘Rêveries’.


Read below the reactions of theFashionSpot’s forum members:

“Knockout campaign as usual. Zara campaigns in their totality may crush former Prada campaigns from him if this continues, because we haven’t had a single bad campaign so far. Stellar really,” noted dontbeadrag.

In complete agreement was WAVES: “Gorgeous campaign! Absolutely love it!”

“The styling is beautiful, models are incredible, the rich color palette works wonders, the cinematic mood of it all… He’s at his best here. It brings me so much joy to see him produce stellar work like this. Campaign of the season, in my books!” raved aracic.

“Nyawurh Chuol also looks amazing! Love her gaze!” Ihhbl admired.

“Nyawurh being a Meisel favorite, I mean look at her,” enthused fenty.

Vivienne Rohner is one of Meisel’s favorite girls of the moment, huh? Great set of images! I’m sold,” commented forum member thiago.

Zara S/S 2024 by Steven Meisel

See more from Zara’s Spring 2024 advertising campaign and join the standing ovation, here.

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